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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
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Customer-based brand equity for a tourism destination: The case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist … verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its attributes for the …
Persistent link: https://www.econbiz.de/10013199916
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Bitcoin - das Zahlungsmittel der Zukunft?
Sorge, Christoph; Krohn-Grimberghe, Artus - In: Wirtschaftsdienst 93 (2013) 10, pp. 720-722
Persistent link: https://www.econbiz.de/10010327957
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Emergence of Financial Intermediaries in Electronic Markets: The Case of Online P2P Lending
Berger, Sven C.; Gleisner, Fabian - In: BuR - Business Research 2 (2009) 1, pp. 39-65
We analyze the role of intermediaries in electronic markets using detailed data of more than 14,000 originated loans on an electronic P2P (peer-to-peer) lending platform. In such an electronic credit market, lenders bid to supply a private loan. Screening of potential borrowers and the...
Persistent link: https://www.econbiz.de/10010421336
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Knowledge Exchange in Intra-Organizational Innovation Communities: The Role of Cognitive and Affective States
Bansemir, Bastian; Neyer, Anne-Katrin; Möslein, Kathrin M. - In: BuR - Business Research 5 (2012) 1, pp. 43-58
Many aspects in the area of designing platforms for intra-organizational innovation communities are not well understood. In this article, we examine the impact of technologically induced psychological factors on knowledge exchange in such communities. Using two experimental pretest-posttest...
Persistent link: https://www.econbiz.de/10010421369
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The effect of tourism on crime in Italy: A dynamic panel approach
Biagi, Bianca; Brandono, Maria Giovanna; Detotto, Claudio - In: Economics: The Open-Access, Open-Assessment E-Journal 6 (2012) 2012-25, pp. 1-24
positive relationship between tourism and crime in destinations. When using the level rather than the rate of total crime and … tourist population. Therefore, the main explanation for the impact of tourism on crime seems to be agglomeration effects. …
Persistent link: https://www.econbiz.de/10010309603
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Clashes and compromises: Investment policies in tourism destinations
Candela, Guido; Castellani, Massimiliano; Mussoni, Maurizio - In: Economics: The Open-Access, Open-Assessment E-Journal 6 (2012) 2012-23, pp. 1-25
in a tourism destination. The Destination manager has to choose how to allocate limited resources (capital and land …
Persistent link: https://www.econbiz.de/10010309221
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Willingness to pay for tourist tax in destinations: Empirical evidence from Istanbul
Cetin, Gurel; Alrawadieh, Zaid; Dincer, Mithat Zeki; … - In: Economies 5 (2017) 2, pp. 1-15
Revenue generated from tourism taxes constitutes an important financial resource for local governments and tourism … authorities to both ensure tourism sustainability and enhance the quality of tourist experiences. In order for tourism policy … makers to create an efficient and fair tax system in tourism destinations, it is crucial to understand travelers' perceptions …
Persistent link: https://www.econbiz.de/10012009775
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Interactions between stakeholders in Lourdes: An ‘Alpha’ framework approach
Séraphin, Hugues; Jarraud, Nathalie - In: Journal of Tourism, Heritage & Services Marketing 8 (2022) 1, pp. 48-57
Purpose: Taking Lourdes as an en example, this paper aims at understanding the relationship amongst the main tourism …. This situation is referred as 'ultimate alpha tourism monopoly'. Implications: Based on the findings of this study … tourism industry (and related sector), to avoid anti-competitive market 'ultimate alpha tourism monopoly' to arise. …
Persistent link: https://www.econbiz.de/10014294737