it in the Fashion Industry, as interactive mirrors and glasses or apps and webs to feel like if you were shopping and … students. The experiment was conducted to determine the feasibility of using VR fashion retail store models in designing store …

has direct and negative relationship on attitude towards brand, online advertisement and the publisher's website. Results …

respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco-fashion … was found between the importance of fashion brand sustainability and consumers' decisions to buy sustainable clothing … products. However, the sustainability of a fashion brand or product is among the least important factors in their purchasing …

textile and fashion industries. This is mainly due to improper marketing communication of sustainable subjects or a rather low … marketing communication of sustainable fashion. As part of the above objective, we attempt to propose the general trend in … of sustainable fashion houses on consumers from Generations Y and Z and its comparison with previous research for the …

from the fashion industry will be presented. Their founders have dedicated themselves to the idea of the circular economy …

lifestyles. In this context, the perceptions towards luxury fashion among the Saudi citizens were identified to be one of the … evaluates factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia, which can act as predeterminants of … that the perception that luxury is intended for the wealthy and affluent was identified to be irrelevant, and there is a …

sich relevante Information außerhalb der direkten visuellen Wahrnehmung eines Bedieners befinden. Es besteht die …

as well as its influence on perceived brand personality. The results of the study show that revealed verbally … communicated overconfidence leads to lower ratings of the product, a lower general attitude towards the brand, lower trust in the … brand and lower ratings of descriptiveness regarding the brand personality trait competence. The negative impact of CEO …

Consumers' attitudes are determined by many factors, one of which is a product brand. The objective of the paper is to … research showed that it is just the name of the brand that can affect consumers' attitudes. It is a derivative of associations … the most important and the cognitive component - the least important. The findings show that gender and brand of …