Kolar, Tomaž; Zabkar, Vesna - In: Journal of East European management studies : JEEMS 19 (2014) 1, pp. 58-80
This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In … Firmen in der Balkan-Region. In vier Ländern des ehemaligen Jugoslawien vergleichen wir unterschiedliche Variablen (generelle …