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This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In … Firmen in der Balkan-Region. In vier Ländern des ehemaligen Jugoslawien vergleichen wir unterschiedliche Variablen (generelle …
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research conducted in Sarajevo, Novi Sad and Belgrade in August 2021. The authors of this study conducted a total of 9 expert … the Western Balkan states. …
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