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1
Schwerpunkt: Online-
Marktforschung
in höheren Sphären
2008
Persistent link: https://www.econbiz.de/10003644601
Saved in:
2
The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert
;
Cabooter, Elke
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 236-247
Persistent link: https://www.econbiz.de/10008664491
Saved in:
3
Möglichkeiten und Grenzen von Onlineerhebungsverfahren für Markt- und empirische Wirtschaftsforschung
Kuckertz, Andreas
;
Lomberg, Carina
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
36
(
2007
)
11
,
pp. 561-566
Persistent link: https://www.econbiz.de/10003573068
Saved in:
4
A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.
;
Roster, Catherine A.
;
Golden, Linda L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
Saved in:
5
Online-Befragungen : ein neues Instrument für die
Marktforschung
Hennig-Thurau, Thorsten
;
Dallwitz-Wegner, Dominik
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
31
(
2002
)
6
,
pp. 309-314
Persistent link: https://www.econbiz.de/10001669375
Saved in:
6
Ponderous, proficient or professional? : survey experience and smartphone effects in stated preference research
Sandorf, Erlend Dancke
;
Grimsrud, Kristine M.
; …
- In:
Environmental and resource economics
81
(
2022
)
4
,
pp. 807-832
Persistent link: https://www.econbiz.de/10013167187
Saved in:
7
Using memes in online surveys to engage and motivate respondents
Roster, Catherine A.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 754-771
Persistent link: https://www.econbiz.de/10012794285
Saved in:
8
How long do respondents think online surveys should be? : new evidence from two online panels in Germany
Revilla, Melanie
;
Höhne, Jan Karem
- In:
International journal of market research
62
(
2020
)
5
,
pp. 538-545
Persistent link: https://www.econbiz.de/10012308955
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9
A random extraction method with high market representation for online surveys
Kato, Takumi
;
Kishida, Noriko
;
Umeyama, Takahiko
;
Jin, …
- In:
International journal of business innovation and …
22
(
2020
)
4
,
pp. 569-584
Persistent link: https://www.econbiz.de/10012270978
Saved in:
10
A conceptual framework for structuring
internet
-based marketing survey research
Wiley, James B.
;
Albaum, Gerald S.
- In:
The marketing review
16
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011597672
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