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Melewar, T. C.
76
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Ko, Eunju
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24
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Parnell, John A.
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Sarkar, Abhigyan
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Khan, Imran
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Kitchen, Philip J.
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Kumar, Vikas
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Rahman, Zillur
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Romaniuk, Jenni
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Burmann, Christoph
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Hitt, Michael A.
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Kunkel, Thilo
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Köseoglu, Mehmet Ali
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O'Regan, Nicholas
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Teece, David J.
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Foss, Nicolai J.
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Hollebeek, Linda D.
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Hussainey, Khaled
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Europäische Kommission / Vertretung in Deutschland
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OECD
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OECD / Directorate for Science, Technology and Industry / Committee on Information, Computer and Communications Policy
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Journal of business research : JBR
964
The journal of brand management : an international journal
570
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387
Journal of retailing and consumer services
304
Industrial marketing management : the international journal for industrial and high-tech firms
244
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Technological forecasting & social change : an international journal
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Corporate communications : an international journal
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Journal of business ethics : JOBE
202
Harvard business review : HBR
190
Long range planning : LRP ; international journal of strategic management
190
Harvard-Business-Manager : das Wissen der Besten
179
European journal of marketing : EJM
159
International journal of hospitality management
159
Business horizons
157
Business strategy and the environment
156
Journal of business strategy
156
Journal of strategic marketing
153
Journal of communication management : an international journal
149
Journal of marketing communications
145
Psychology & marketing
133
Management decision : MD
132
Marketing intelligence & planning
123
Strategy & leadership : a publication of Strategic Leadership Forum
123
Journal of strategy and management
121
Journal of marketing management : MM
119
Asia Pacific journal of marketing and logistics
116
Cogent business & management
116
Journal of the Academy of Marketing Science
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Journal of promotion management : JPM
105
Tourism management : research, policies, practice
104
California management review
101
Technology analysis & strategic management
99
Management science : journal of the Institute for Operations Research and the Management Sciences
98
European management journal
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International journal of production economics
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Journal of marketing
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The IUP journal of brand management : IJBRM
92
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ECONIS (ZBW)
28,395
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1
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1
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
2
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
3
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
4
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
5
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
6
Business blogging and enterprise strategy : controversy and evidences
Hu, Nan
;
Wan, Yun
;
Ye, Chen
;
Liu, Ling
- In:
International journal of e-entrepreneurship and …
3
(
2012
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009581172
Saved in:
7
Investigating digital storytelling for the creation of positively engaging digital content
Nicoli, Nicholas
;
Henriksen, Kine
;
Komodromos, Marcos
; …
- In:
EuroMed journal of business
17
(
2022
)
2
,
pp. 157-173
Persistent link: https://www.econbiz.de/10013362435
Saved in:
8
Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication
Siano, Alfonso
;
Palazzo, Maria
- In:
Journal of communication management : an international …
19
(
2015
)
1
,
pp. 102-116
Persistent link: https://www.econbiz.de/10010531057
Saved in:
9
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
10
Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina
;
Cohen, Geraldine
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
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