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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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Research on the innovation of marketing management mode under the digital transformation of textile and garment enterprises
Liu, Jiahua; Liu, Zhenjian; Xu, Yunbao - In: Journal of information & knowledge management : JIKM 23 (2024) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014533763
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Refocusing on R&D model or redefining marketing strategy? : Anticipating sustainability for generic pharmaceutical industry
Barei, Fereshteh; Le Pen, Claude - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 81-90
Persistent link: https://www.econbiz.de/10010517757
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The contribution of dynamic marketing capabilities to service innovaiton and performance
Pérez-Cabañero, Carmen; Cruz-Ros, Sonia; … - In: International journal of business environment : IJBE 7 (2015) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10011379550
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Learning orientation and market orientation as catalysts for innovation in nonprofit organizations
Choi, Sangmi - In: Nonprofit and voluntary sector quarterly 43 (2014) 2, pp. 393-413
Persistent link: https://www.econbiz.de/10010356762
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Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen; Martos-Partal, Mercedes - In: Innovation: organization & management : IOM 15 (2013) 3, pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
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Market orientation and entrepreneural proclivity : antecedents of innovation
Otero-Neira, Carmen; Fernández Arias, Ma Jesús; … - In: Global business review 14 (2013) 3, pp. 385-395
Persistent link: https://www.econbiz.de/10010230070
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Market orientation and entrepreneurship in Chinese family business : a socialisation view
Shi, Henry X.; Dana, Leo Paul - In: International journal of entrepreneurship and small business 20 (2013) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10009788008
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Extending technology for market disruption : a case study
Notarantonio, Elaine M.; Quingley, Charles J. - In: The journal of product & brand management 22 (2013) 4, pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
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The relationship between the innovation orientation and organizations' performance in Romania
Ionescu, Adrian; Ionescu, Cornel - In: Revista română de economie 40 (2015) 1, pp. 299-312
Persistent link: https://www.econbiz.de/10011545815