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Partial least squares
13
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ECONIS (ZBW)
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1
Why generalized structured component analysis is not universally preferable to structural equation modeling
Henseler, Jörg
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 402-413
Persistent link: https://www.econbiz.de/10009548615
Saved in:
2
Einführung in die PLS-Pfadmodellierung
Henseler, Jörg
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
34
(
2005
)
2
,
pp. 70-75
Persistent link: https://www.econbiz.de/10002565674
Saved in:
3
Bridging design and behavioral research with variance-based structural equation modeling
Henseler, Jörg
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 178-192
Persistent link: https://www.econbiz.de/10011686519
Saved in:
4
The use of partial least squares path modeling in international marketing
Henseler, Jörg
;
Ringle, Christian M.
;
Sinkovics, Rudolf R.
- In:
New challenges to international marketing
,
(pp. 277-319)
.
2009
Persistent link: https://www.econbiz.de/10003850220
Saved in:
5
An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner J.
;
Haenlein, Michael
;
Henseler, Jörg
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 332-344
Persistent link: https://www.econbiz.de/10003906427
Saved in:
6
A cross-cultural comparison of brand extension success factors : a meta-study
Henseler, Jörg
;
Horváth, Csilla
;
Sarstedt, Marko
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10008659860
Saved in:
7
Multigroup analysis in partial least squares (PLS) path modeling : alternative methods and empirical results
Sarstedt, Marko
;
Henseler, Jörg
;
Ringle, Christian M.
- In:
Measurement and research methods in international marketing
,
(pp. 195-218)
.
2011
Persistent link: https://www.econbiz.de/10009377908
Saved in:
8
Perceived customer contact centre quality : conceptual foundation and scale development
Dun, Zanna van
;
Bloemer, Josée
;
Henseler, Jörg
- In:
The service industries journal
31
(
2011
)
7/8
,
pp. 1347-1363
Persistent link: https://www.econbiz.de/10009154343
Saved in:
9
Who owns the customer? : disentangling customer loyalty in indirect distribution channels
Eggert, Andreas
;
Henseler, Jörg
;
Hollmann, Sabine
- In:
The journal of supply chain management : a global …
48
(
2012
)
2
,
pp. 75-92
Persistent link: https://www.econbiz.de/10009549713
Saved in:
10
Creating customer loyalthy through service customization
Coelho, Pedro S.
;
Henseler, Jörg
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 331-356
Persistent link: https://www.econbiz.de/10009535030
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