Who owns the customer? : disentangling customer loyalty in indirect distribution channels
Andreas Eggert; Jörg Henseler; Sabine Hollmann
| Year of publication: |
2012
|
|---|---|
| Authors: | Eggert, Andreas ; Henseler, Jörg ; Hollmann, Sabine |
| Published in: |
The journal of supply chain management : a global review of purchasing and supply. - Hoboken, NJ : Wiley-Blackwell, ISSN 1523-2409, ZDB-ID 1463569-0. - Vol. 48.2012, 2, p. 75-92
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Konsumgüterindustrie | Consumer goods industry | Konsumgüterhandel | Consumer products distribution | Spillover-Effekt | Spillover effect | Regressionsanalyse | Regression analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009549713