Similar Search Results

Deuze, Mark - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 326-333

Persistent link: https://www.econbiz.de/10011591603

Goyanes, Manuel - In: JMM : the international journal on media management 17 (2015) 2, pp. 109-126

Persistent link: https://www.econbiz.de/10011341212

Hoornaert, Steven; Ballings, Michel; Malthouse, Edward C.; … - In: The journal of product innovation management : an … 34 (2017) 5, pp. 580-597

Persistent link: https://www.econbiz.de/10011803470

Graumann, Mathias - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 32 (2003) 3, pp. 142-147

Persistent link: https://www.econbiz.de/10001734476

Fisch, Jan Hendrik - In: Die Betriebswirtschaft : DBW 62 (2002) 2, pp. 146-168

Persistent link: https://www.econbiz.de/10001657922

Wintrich, Thorsten; Kilzer, Franz - In: Planung & Analyse : Zeitschrift für Marktforschung und … (2002) 3, pp. 36-40

Persistent link: https://www.econbiz.de/10001674181

Fisch, Jan Hendrik - In: Research policy : policy, management and economic … 32 (2003) 8, pp. 1381-1396

Persistent link: https://www.econbiz.de/10001781493

Weissenberger-Eibl, Marion A. - In: Die Unternehmung : Swiss journal of business research … 58 (2004) 5, pp. 313-329

Persistent link: https://www.econbiz.de/10002367761

Fiedler, Marina - In: Schmalenbach business review : sbr 61 (2009) 2, pp. 173-194

Persistent link: https://www.econbiz.de/10003824815

Kodish, Slavica; Pettegrew, Loyd S. - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 151-176

Persistent link: https://www.econbiz.de/10003770077