Showing 1 - 10 of 72
Persistent link: https://www.econbiz.de/10002203935
Persistent link: https://www.econbiz.de/10009525578
Persistent link: https://www.econbiz.de/10009525832
Persistent link: https://www.econbiz.de/10001223263
Persistent link: https://www.econbiz.de/10001252447
Persistent link: https://www.econbiz.de/10001199397
Persistent link: https://www.econbiz.de/10001436367
Persistent link: https://www.econbiz.de/10012056249
Persistent link: https://www.econbiz.de/10011620731
This paper investigates the impact of product category, perceived risk, and brand name on consumers' willingness to pay (WTP) for greener (recycled/remanufactured) products. Results provide an understanding on how consumers differentiate between types of products when stating their WTP. The...
Persistent link: https://www.econbiz.de/10011568673