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Estimation with the nested logit model : specifications and software particularities

Silberhorn, Nadja; Boztuğ, Yasemin; Hildebrandt, Lutz - In: OR spectrum : quantitative approaches in management 30 (2008) 4, pp. 635-653

Persistent link: https://www.econbiz.de/10003758220

Detecting price thresholds in choice models using a semi-parametric approach

Boztuğ, Yasemin; Hildebrandt, Lutz; Raman, Kalyan - In: OR spectrum : quantitative approaches in management 36 (2014) 1, pp. 187-207

Persistent link: https://www.econbiz.de/10010251255

Modeling joint purchases with a multivariate MNL approach

Boztuğ, Yasemin; Hildebrandt, Lutz - In: Schmalenbach business review : sbr 60 (2008) 4, pp. 400-422

Persistent link: https://www.econbiz.de/10003762306

Does umbrella branding really work? : investigating cross-category brand loyalty

Silberhorn, Nadja; Boztuğ, Yasemin; Hildebrandt, Lutz - In: Journal of business economics : JBE 87 (2017) 3, pp. 397-420

Persistent link: https://www.econbiz.de/10011707353

"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model

Abe, Makoto - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 541-553

Persistent link: https://www.econbiz.de/10003868047

A generalized additive model for discrete-choice data

Abe, Makoto - In: Journal of business & economic statistics : JBES ; a … 17 (1999) 3, pp. 271-284

Persistent link: https://www.econbiz.de/10001410707

A distributive comparison of enterprise size in Korea and Taiwan

Abe, Makoto - In: The developing economies 35 (1997) 4, pp. 382-400

Within the existing research dealing with the economic development of the Republic of Korea (South Korea) and Taiwan, there is a broad consensus that the backbone of industrialization in South Korea has been the chaebols (conglomerate business groups) rather than small and medium-sized...

Persistent link: https://www.econbiz.de/10001337297

A brand choice model for TV advertising management using single-source data

Ban, Masataka; Terui, Nobuhiko; Abe, Makoto - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 373-389

Persistent link: https://www.econbiz.de/10010217763

A combined approach for segment-specific market basket analysis

Boztuğ, Yasemin; Reutterer, Thomas - In: European journal of operational research : EJOR 187 (2008) 1, pp. 294-312

Persistent link: https://www.econbiz.de/10003769201

The positive and negative effects of inventory on category purchase: an empirical analysis

Bell, David R.; Boztuğ, Yasemin - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 1-14

Persistent link: https://www.econbiz.de/10003471229