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Lehmann, Donald R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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7
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ECONIS (ZBW)
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1
Creating and writing effective research
Lehmann, Donald R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 171-179
Persistent link: https://www.econbiz.de/10011774959
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2
The relevance of rigor : Report No. 03-105
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10001824696
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3
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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4
The evolving world of research in marketing and the blending of theory and data
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10012288653
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5
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
- In:
Journal of business & economic statistics : JBES ; a …
8
(
1990
)
3
,
pp. 327-335
Persistent link: https://www.econbiz.de/10001089540
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6
Using versus choosing : the relationship of the consumption experience to reasons for purchasing
Holbrook, Morris B.
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 49-62
Persistent link: https://www.econbiz.de/10001071337
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7
The role of expectations in the adoption of innovative consumer durables : some preliminary evidence
Holak, Susan L.
- In:
Journal of retailing
63
(
1987
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10001044584
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8
Hierarchical representations of market structures and choice processes through preference trees
Moore, William L.
- In:
Journal of business research : JBR
14
(
1986
)
5
,
pp. 371-386
Persistent link: https://www.econbiz.de/10001021651
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9
Models of cooperative group decision-making and relative influence : an experimental investigation of family purchase decisions
Corfman, Kim P.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10001031371
Saved in:
10
Decision comfort
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Xie, Yi
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10011521968
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