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The good-looking giver effect : the relationship between doing good and looking good

Konrath, Sara; Handy, Femida - In: Nonprofit and voluntary sector quarterly : journal of … 50 (2021) 2, pp. 283-311

Persistent link: https://www.econbiz.de/10012492209

Beauty pays but does investment in beauty? : despite the large returns from an attractive appearance, the cost-effectiveness of investment in beauty is ambiguous

Lee, Soohyung - 2015

getting hired. People spend large amounts of money on goods and services to enhance their beauty. Is this enhancement worth … pursuing? Research suggests that the expected improvement in beauty from these goods and services is limited. Therefore …, despite the large returns from having an attractive appearance, the cost-effectiveness of investment in beauty enhancement is …

Persistent link: https://www.econbiz.de/10011433614

Visual-commercial discourses of infants in direct marketing sent to first-time parents

Sjöberg, Johanna - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 107-140

Persistent link: https://www.econbiz.de/10011382790

Onflow and consumption : affect and first encounters

Lonergan, Paddy; Patterson, Maurice; Lichrou, Maria - In: Marketing theory 22 (2022) 4, pp. 623-641

Persistent link: https://www.econbiz.de/10013435585

The artist and the photograph : a semiotic analysis of consumers’ experiences with photographs

Plakoyiannaki, Emmanuella; Stavraki, Georgia; Tsapi, … - In: Qualitative market research : an international journal 25 (2022) 2, pp. 256-271

Persistent link: https://www.econbiz.de/10013380432

Does it pay to be beautiful? : physically attractive people can earn more, particularly in customer-facing jobs, and the rewards for men are higher than for women

Sierminska, Eva - 2015

earn more than those who are less physically attractive. A "beauty premium" is particularly apparent in jobs where there is …

Persistent link: https://www.econbiz.de/10011432191

Impact of celebrity endorsements and brand mascots on consumer buying behavior

Malik, Garima; Guptha, Ch. Abhinav - In: Journal of global marketing 27 (2014) 2, pp. 128-143

Persistent link: https://www.econbiz.de/10010380436

The impact of tour guides’ physical attractiveness, sense of humor, and seniority on guide attention and efficiency

Tsai, Chih-Yung; Wang, Ming-Tzong; Tseng, Hsiao-Ting - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 824-836

Persistent link: https://www.econbiz.de/10011517368

Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase...

Vermeir, Iris; Van de Sompel, Dieneke - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 205-233

Persistent link: https://www.econbiz.de/10010479072

Beauty is in the in-group pf the beholded : intergroup differences in the perceived attractiveness of leaders

Kniffin, Kevin M.; Wansink, Brian; Griskevicius, Vladas; … - In: The leadership quarterly : LQ ; an international … 25 (2014) 6, pp. 1143-1153

Persistent link: https://www.econbiz.de/10010480037

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