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Net promoter score, growth, and profitability of transportation companies
Korneta, Piotr - In: International journal of management and economics 54 (2018) 2, pp. 136-148
Introduced in 2003, net promoter score (NPS) very quickly gained popularity, as a customer loyalty measure, among companies and a part of researchers, due to its simplicity, the ease of interpretation, low costs of calculation, and, overall, its assumed impact on future growth and profitability....
Persistent link: https://www.econbiz.de/10012027122
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The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry
Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...
Persistent link: https://www.econbiz.de/10012174845
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Impact of e-service quality on e-loyalty of online banking customers in Pakistan during the Covid-19 pandemic : mediating role of e-satisfaction
Khan, Fahad Najeeb; Muhammad Usman Arshad; Munir, Muhammad - In: Future Business Journal 9 (2023), pp. 1-12
-service quality and e-loyalty of banking customers in Pakistan. The data were collected from 442 customers of online banking services … in Pakistan during the Covid-19 pandemic, following a survey-based study. Baron and Kenny (J Personal Soc Psychol, 51 … banking customers in Pakistan are significantly and fully mediated by their online satisfaction in unusual situations. This …
Persistent link: https://www.econbiz.de/10014380765
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The impacts of brand experiences on customer satisfaction and electronic word of mouth
Almohaimmeed, Bader - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 695-703
The problem addressed in this study is that the impact of the customer experience on the achievement of positive customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand experience, as measured through sensory, emotional,...
Persistent link: https://www.econbiz.de/10012502455
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Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction : evidence from Vietnam
Van Dat Tran; Ngoc Truc Thao Nguyen - In: Cogent business & management 9 (2022) 1, pp. 1-20
The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses...
Persistent link: https://www.econbiz.de/10014433696
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An expeditin of brand identification to evangelism with mediating effect of love and loyalty
Koner, Souren; Gupta, Tanushree; Malewar, Sonali - In: Thailand and the world economy 41 (2023) 2, pp. 62-84
The branding progression is moulded in several phases, from identifying the brand and continuing to its evangelism. The paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates brand loyalty, and all of them together lead to brand...
Persistent link: https://www.econbiz.de/10014439350
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Service failure recovery on customer recovery satisfaction and attitude loyalty for airline industry : the moderating effect of brand authenticity
Van Dat Tran - In: Cogent business & management 11 (2024) 1, pp. 1-15
The study aims to investigate the relationship between service failure recovery, customer recovery satisfaction, and attitude loyalty for airline industry. The author propose an experimentally determined model of service recovery based on the function of brand authenticity as a moderator in this...
Persistent link: https://www.econbiz.de/10014534549
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The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership
Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38
This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...
Persistent link: https://www.econbiz.de/10012221786
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An investigation of the internet generation customer loyalty : an empirical study in Indonesia mobile services
Yacob, Syahmardi; Johannes; Edward, Edward; Sulistiyo, Urip - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 271-281
The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty program and trust trough customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The demanded data were collected from 663 samples...
Persistent link: https://www.econbiz.de/10014371908
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The multiple mediation roles of trust and satisfaction in the effect of perceived corporate social responsibility on loyalty
Uslu, Abdullah; Şengün, Halil İbrahim - In: Business, mangagement and economics engineering : BMEE 19 (2021) 1, pp. 49-69
Purpose - This study aims at investigating the effect of corporate social responsibility perceptions of local people living in Diyarbakir on bank loyalty in terms of banking services and the mediator roles of trust and satisfaction in this effect. Research methodology - Cronbach’s Alpha...
Persistent link: https://www.econbiz.de/10012695343