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Orr, Linda M.; Bush, Victoria D.; Vorhies, Douglas W. - In: Journal of business research : JBR 64 (2011) 10, pp. 1074-1081

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Yang, Lifeng; Vitell, Scott J.; Bush, Victoria D. - In: The journal of consumer marketing 34 (2017) 1, pp. 11-19

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Bush, Alan J.; Bush, Victoria D.; Oakley, Jared; … - In: Journal of marketing education : JME 36 (2014) 2, pp. 120-131

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Kumar, Minu; Townsend, Janell D.; Vorhies, Douglas W. - In: The journal of product innovation management : an … 32 (2015) 5, pp. 716-730

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