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Beißwenger, Achim; Frank, Gernold P. - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 1, pp. 26-30

Persistent link: https://www.econbiz.de/10003647051

Esteves, José - In: Business strategy review 19 (2008) 4, pp. 62-67

Persistent link: https://www.econbiz.de/10003788108

Cox, Joshua L.; Martinez, Eric R.; Quinlan, Kevin B. - In: Journal of business strategy 29 (2008) 3, pp. 4-12

Persistent link: https://www.econbiz.de/10003772784

Jones, Brian; Temperley, John; Lima, Anderson - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 927-939

Persistent link: https://www.econbiz.de/10003902389

Kane, Gerald C.; Fichman, Robert G.; Gallaugher, John; … - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 3, pp. 96-103

Persistent link: https://www.econbiz.de/10003934433

Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68

Persistent link: https://www.econbiz.de/10003953180

Stobbe, Antje - In: Economics : digitale Ökonomie und struktureller Wandel (2010) 78, pp. 1-16

Persistent link: https://www.econbiz.de/10003997249

Gaines-Ross, Leslie - In: Harvard business review : HBR 88 (2010) 12, pp. 70-76

Persistent link: https://www.econbiz.de/10008779305

Dunn, Brian J. - In: Harvard business review : HBR 88 (2010) 12, pp. 43-48

Persistent link: https://www.econbiz.de/10008779308

Dutta, Soumitra - In: Harvard business review : HBR 88 (2010) 11, pp. 127-130

Persistent link: https://www.econbiz.de/10008809009