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E-WoM and 2.0 opinion leaders
Sahelices-Pinto, César; Rodríguez Santos, María Carmen - In: Journal of food products marketing 20 (2014) 3, pp. 244-261
Persistent link: https://www.econbiz.de/10010362769
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Efecto del patrocinio de la Copa América en las percepciones de Luis Vuitton : una perspectiva internacional : an international perspective
Küster, Inés; Vila, Natalia; Aldás, Joaquín; … - In: Universia business review : revista trimestral de … 22 (2009), pp. 40-55
Persistent link: https://www.econbiz.de/10003843238
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Revisiting the impact of perceived social value on consumer behavior toward luxury brands
Reyes-Menendez, Ana; Palos-Sanchez, Pedro; Saura, José … - In: European management journal 40 (2022) 2, pp. 224-233
Persistent link: https://www.econbiz.de/10013198089
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What are you? : pragmatic, self-confident, #hashtag or a vital senior? : using marketing to curb alcoholism and encourage healthy consumption!
Hernandez-Fernandez, Asuncion; Lopez, Natalia Vila; … - In: Journal of food products marketing 24 (2018) 7, pp. 880-905
Persistent link: https://www.econbiz.de/10011965124
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Women's happiness and brand content marketing
Blanco-Moreno, Sofía; Costa-Feito, Aroa; Rodríguez … - In: Management decision 62 (2024) 2, pp. 450-470
Persistent link: https://www.econbiz.de/10014637155
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How the attributes of a museum experience influence electronic word-of-mouth valence : an analysis of online museum reviews
Zanibellato, Francesco; Rosin, Umberto; Casarin, Francesco - In: International journal of arts management 21 (2018) 1, pp. 76-90
Persistent link: https://www.econbiz.de/10011966751
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Endogenous categorization of the human development
Abad-González, Julio; Martínez, Ricardo - In: Applied economics letters 24 (2017) 4/6, pp. 243-246
Persistent link: https://www.econbiz.de/10011704422
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Banking solvency determinants in the EU : a model based on stress tests
Abad-González, Julio; Gutiérrez-López, Cristina; … - In: Applied economics letters 25 (2018) 18, pp. 1296-1300
Persistent link: https://www.econbiz.de/10012135388
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Venice in crisis : the brutal marker of Covid-19
Rosin, Umberto; Gombault, Anne - In: International journal of arts management 23 (2021) 2, pp. 75-88
Persistent link: https://www.econbiz.de/10012605889
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Gender differences in applying social cognitive career theory in engineering students
Inda, Mercedes; Rodríguez, Carmen; Peña, José Vicente - In: Journal of vocational behavior 83 (2013) 3, pp. 346-355
Persistent link: https://www.econbiz.de/10010238489