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A magyar kereskedelmi bankok tevékenységének marketing szempontú elemzése I. : egy interjúsorozat tanulságai

Kenesei, Zsófia - In: Bankszemle : a bankok és a pénzintézetek szakfolyóirata 42 (1998) 5, pp. 1-13

Persistent link: https://www.econbiz.de/10001252359

The role of employee affective delivery and customer perceived control in service recovery

Kenesei, Zsófia; Kolos, Krisztina - In: Market : review for marketing theory and practice 30 (2018) 1, pp. 7-22

Persistent link: https://www.econbiz.de/10011994699

The effect of relation-specific investments in the supply chain triad on innovation performance

Gelei, Andrea; Kenesei, Zsófia - In: Management 11 (2016) 2, pp. 123-138

Using a comprehensive survey, this paper analyzes the effect of committed and heavy supply chain relationships characterized by high levels of relation-specific investments in innovation performance in Hungary, an emerging economy in Central and Eastern Europe. For this research, we carry out a...

Persistent link: https://www.econbiz.de/10011517616

Overcompensation as a service recovery strategy : the financial aspect of customers' extra effort

Kenesei, Zsófia; Bali, Zsofia - In: Service business 14 (2020) 2, pp. 187-216

Persistent link: https://www.econbiz.de/10012304224

Why do not you read the label? : an integrated framework of consumer label information search

Dörnyei, Krisztina R.; Gyulavári, Tamás - In: International journal of consumer studies 40 (2016) 1, pp. 92-100

Persistent link: https://www.econbiz.de/10011539802

Do perceived culture personality traits lead to a more favourable rating of countries as tourist destinations?

Gyulavári, Tamás; Malota, Erzsébet - In: Market : review for marketing theory and practice 30 (2018) 1, pp. 77-91

Persistent link: https://www.econbiz.de/10011994750

Antecedents of loyalty for food products - investigating the effects of subjective constructs

Gyulavári, Tamás; Dörnyei, Krisztina Rita - In: Journal of economics and business research 18 (2012) 2, pp. 43-58

Persistent link: https://www.econbiz.de/10009709069

Pay to play in freemium mobile games : a compensatory mechanism

Syahrivar, Jhanghiz; Chairy, Chairy; Juwono, Ignatius Darma - In: International journal of retail and distribution management 50 (2022) 1, pp. 117-134

Persistent link: https://www.econbiz.de/10012798310

Religious compensatory consumption in the Islamic context : the mediating roles of religious social control and religious guilt

Syahrivar, Jhanghiz; Hermawan, Syafira Alyfania; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 739-758

Persistent link: https://www.econbiz.de/10013163372

The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers

Simay, Attila Endre; Wei, Yuling; Gyulavári, Tamás; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1569-1598

Persistent link: https://www.econbiz.de/10014315790