The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers
Attila Endre Simay, Yuling Wei, Tamás Gyulavári, Jhanghiz Syahrivar, Piotr Gaczek and Ágnes Hofmeister-Tóth
| Year of publication: |
2023
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|---|---|
| Authors: | Simay, Attila Endre ; Wei, Yuling ; Gyulavári, Tamás ; Syahrivar, Jhanghiz ; Gaczek, Piotr ; Hofmeister-Tóth, Ágnes |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 7, p. 1569-1598
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| Subject: | Artificial intelligence | China | Cosmetics | E-WOM intention | Social media addiction | Social media influencers | Social Web | Social web | Künstliche Intelligenz | Kosmetik |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-04-2022-0352 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315790