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Steenkamp, Jan-Benedict E. M.
50
Geyskens, Inge
19
Dekimpe, Marnik G.
18
Gielens, Katrijn
9
Deleersnyder, Barbara
8
Jong, Martijn G. de
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Gijsbrechts, Els
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Kushwaha, Tarun
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Heerde, Harald J. van
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Keller, Kristopher Oliver
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Journal of marketing research : JMR
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Journal of marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
5
Journal of retailing
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European review of agricultural economics : ERAE
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of retailing and consumer services
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Revista de estudios agro-sociales
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ECONIS (ZBW)
65
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1
What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
Saved in:
2
Transaction cost economics and the roles of national culture : a test of hypotheses based on Inglehart and Hofstede
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 252-270
Persistent link: https://www.econbiz.de/10009524893
Saved in:
3
A review and evaluation of meta-analysis practices in management research
Geyskens, Inge
;
Krishnan, Rekha
;
Steenkamp, …
- In:
Journal of management : JOM
35
(
2009
)
2
,
pp. 393-419
Persistent link: https://www.econbiz.de/10003829969
Saved in:
4
The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty
Krishnan, Rekha
;
Geyskens, Inge
;
Steenkamp, …
- In:
Strategic management journal
37
(
2016
)
12
,
pp. 2521-2542
Persistent link: https://www.econbiz.de/10011578063
Saved in:
5
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
6
The future of the marketing department at business schools
Steenkamp, Jan-Benedict E. M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 169-172
Persistent link: https://www.econbiz.de/10011844763
Saved in:
7
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
8
Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers
Gielens, Katrijn
;
Van de Gucht, Linda M.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 519-534
Persistent link: https://www.econbiz.de/10003770560
Saved in:
9
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
10
A model for the construction of country-specific yet internationally comparable short-form marketing scales
Jong, Martijn G. de
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 674-689
Persistent link: https://www.econbiz.de/10003885000
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