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How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall; Coutelle-Brillet, Patricia; … - In: Psychology & marketing 32 (2015) 12, pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
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So vermeiden Sie Regallücken
Helm, Roland; Hegenbart, Thomas; Gerking, Harald - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 10, pp. 18-21
Persistent link: https://www.econbiz.de/10003760122
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Werbung im Moment der Wahrheit : Darstellung und Beurteilung der POS-Medien als Teil einer integrierten Kommunikationsstrategie
Nagel, Michael; Unterbusch, Barbara - In: Handel im Fokus : aus dem Instituts für … 60 (2008) 3, pp. 102-130
Persistent link: https://www.econbiz.de/10003741643
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Cigarette pack and advertising displays at point of purchase : community demand for restrictions
Hickling, Jacqueline A.; Miller, Caroline L. - In: International journal of consumer studies 32 (2008) 6, pp. 574-578
Persistent link: https://www.econbiz.de/10003781867
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Die Bedeutung von Mental Maps für die Orientierung am Point-of-Sale
Gröppel-Klein, Andrea; Bartmann, Benedikt; Germelmann, … - In: NeuroPsychoEconomics 1 (2006) 1, pp. 30-47
Persistent link: https://www.econbiz.de/10003330191
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - In: Journal of marketing 73 (2009) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
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Long term effects of price promotions : modelling dynamic price campaign elasticity and recording the empirical data obtained
Olbrich, Rainer; Battenfeld, Dirk; Grünblatt, Martin - In: Yearbook of marketing and consumer research 4 (2006), pp. 30-49
Persistent link: https://www.econbiz.de/10003404837
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On-shelf availability and out-of-stocks in UK retailing
Grant, David B.; Fernie, John - In: European retail research 23 (2009) 2, pp. 51-76
Persistent link: https://www.econbiz.de/10003938258
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The GS1 databar and its future application : results from a Delphi study
Kotzab, Herbert W.; Teller, Christoph; Girz, Heidrun R. - In: European retail research 23 (2009) 2, pp. 77-88
Persistent link: https://www.econbiz.de/10003938259
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Optimizing on-shelf availability for customer service and profit
Trautrims, Alexander; Grant, David B.; Fernie, John; … - In: Journal of business logistics : JBL 30 (2009) 2, pp. 231-247
Persistent link: https://www.econbiz.de/10003950143