Saura, José Ramón; Škare, Vatroslav; Ozretić … - In: Journal of innovation & knowledge : JIK 9 (2024) 4, pp. 1-16
effectiveness and raising new ethical and privacy concerns. This study investigates the ethical implications of AI-based digital … marketing, particularly focusing on user privacy. In terms of methodology, a systematic literature review (SLR) was conducted to …, and 5 clusters in the biplot analysis. The findings emphasize the need for a balanced approach that respects user privacy …