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An interrogation of accounting-marketing interface in UK financial services organisations : mixing cats with dogs?
Opute, Abdullah Promise; Madichie, Nnamdi O. - In: Australasian marketing journal 24 (2016) 3, pp. 214-225
Persistent link: https://www.econbiz.de/10011596781
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Traditional vs. digital : a framework for tourism destination marketing planning process
Zlatanov, Sonja; Gašić, Marko; Janković-Filipović, … - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 15 (2024) 1, pp. 81-87
Persistent link: https://www.econbiz.de/10014635260
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The critical role of marketer's information provision in temporal changes of expectations and attitudes
Ha, Hong Youl; John, J. Denise; John, Joby; Kim, Nam-yun - In: The journal of consumer marketing 30 (2013) 4, pp. 355-365
Persistent link: https://www.econbiz.de/10009788902
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Does disclosure of advertising spending help investors and analysts?
Moon, Sungkyun; Tuli, Kapil R.; Mukherjee, Anirban - In: Journal of marketing 87 (2023) 3, pp. 359-382
Persistent link: https://www.econbiz.de/10014245098