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Effectiveness of measures assessing response to price information
Desmet, Pierre - In: The journal of product & brand management 25 (2016) 7, pp. 676-686
Persistent link: https://www.econbiz.de/10011616257
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Hedonic prices and colinearity : an empirical comparison of statistical and neuronal solutions
Desmet, Pierre - In: Fuzzy economic review : the review of the International … 5 (2000) 1, pp. 61-76
Persistent link: https://www.econbiz.de/10001780020
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Are emotions consequences of affective expectations? : a commentary essay
Desmet, Pierre - In: Journal of business research : JBR 63 (2010) 8, pp. 903-904
Persistent link: https://www.econbiz.de/10008647682
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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Does the crowdfunding platform matter? : risks of negative attitudes in two-sided markets
Lacan, Camille; Desmet, Pierre - In: The journal of consumer marketing 34 (2017) 6, pp. 472-479
Persistent link: https://www.econbiz.de/10011814475
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Différences de comportement d'achat entre des magasins laboratoires réels et virtuels
Desmet, Pierre; Bordenave, Richard; Traynor, John - In: Recherche et applications en marketing 28 (2013) 2, pp. 71-86
Persistent link: https://www.econbiz.de/10011446879
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Ask and ye shall receive : the effect of the appeals scale on consumers' donation behavior
Desmet, Pierre; Feinberg, Fred M. - In: Journal of economic psychology : research in economic … 24 (2003) 3, pp. 349-376
Persistent link: https://www.econbiz.de/10001770635
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Refund depth effects on the impact of price-beating guarantees
Desmet, Pierre; Le Nagard, Emmanuelle; Esposito Vinzi, … - In: Journal of business research : JBR 65 (2012) 5, pp. 603-608
Persistent link: https://www.econbiz.de/10009526513