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Schmuck, Desirée; Matthes, Jörg; Naderer, Brigitte - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 127-145

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Wonneberger, Anke - In: Journal of nonprofit & public sector marketing 30 (2018) 2, pp. 168-186

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Wonneberger, Anke; Jacobs, Sandra - In: Corporate communications : an international journal 22 (2017) 3, pp. 354-368

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Matthes, Jörg - In: Journal of advertising 48 (2019) 1, pp. 91-101

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Schloffer, Marlene; Matthes, Jörg - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 60 (2014) 1, pp. 7-18

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Naderer, Brigitte; Matthes, Jörg; Mestas, Manina - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 580-588

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Matthes, Jörg; Naderer, Brigitte - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 185-199

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Knoll, Johannes; Matthes, Jörg - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 55-75

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