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Marketing et crise : entre des réponses de fond et le marketing de la crise
Pras, Bernard - In: Revue française de gestion : hommes et techniques 35 (2009) 193, pp. 43-50
Persistent link: https://www.econbiz.de/10003850620
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Fondements et évolution de Recherche et Applications en Marketing : une aventure partagée
Pras, Bernard - In: Recherche et applications en marketing : RAM 36 (2021) 2, pp. 81-95
Persistent link: https://www.econbiz.de/10012493379
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Temporary brand-retailer alliance model : the routes to purchase intentions for selective brands and mass retailers
Nabec, Lydiane; Pras, Bernard; Laurent, Gilles - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 595-627
Persistent link: https://www.econbiz.de/10011577360
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The impact of the brand management system on performance across service and product-oriented activities
Dunes, Mathieu; Pras, Bernard - In: The journal of product & brand management 26 (2017) 3, pp. 294-311
Persistent link: https://www.econbiz.de/10011744458
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Profiling mass affluent luxury goods consumers in China : a psychographic approach
Lu, Xiao; Pras, Bernard - In: Thunderbird international business review 53 (2011) 4, pp. 435-455
Persistent link: https://www.econbiz.de/10009248009
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Simulating in-store lighting and temperature with visual aids : methodological propositions and S-O-R effects
Decré, Gwenae͏̈lle Briand; Pras, Bernard - In: The international review of retail, distribution and … 23 (2013) 4, pp. 363-393
Persistent link: https://www.econbiz.de/10009788551
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Practices in the brand management system : identification and considerations for five business sectors
Dunes, Mathieu; Pras, Bernard - In: The journal of product & brand management 22 (2013) 7, pp. 444-461
Persistent link: https://www.econbiz.de/10010224836
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Exploring professional human brand identity through cultural and social capital : a typology of film director identities
Pluntz, Camille; Pras, Bernard - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 9/10, pp. 830-866
Persistent link: https://www.econbiz.de/10012292959