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The role of brand characterist...
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Tourism management : research, policies, practice
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Global business review
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ECONIS (ZBW)
836
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1
Corporate brand effects in brand alliances
Voss, Kevin E.
;
Mohan, Mayoor
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4177-4184
Persistent link: https://www.econbiz.de/10011553950
Saved in:
2
Brand alliances and stock reactions
Más Ruiz, Francisco José
;
Nicolau, Juan Luis
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10012584473
Saved in:
3
Co-branding research : where we are and where we could go from here
Pinello, Cinzia
;
Picone, Pasquale Massimo
;
Mocciaro Li …
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 584-621
Persistent link: https://www.econbiz.de/10013173441
Saved in:
4
Exploring product fit and brand fit in brand alliances : establishing the role of categorization processes
Norman, Andrew T.
- In:
Journal of business & economics research
15
(
2017
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10011669556
Saved in:
5
Validating the effects of brand quality on attitude and purchase intention in service-product alliances
Norman, Andrew T.
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10011671807
Saved in:
6
Consumer interpretations of cobrands
Jones, Scott A.
;
Boush, David M.
- In:
International journal of business
26
(
2021
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10012492129
Saved in:
7
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
8
Deal or deny : the effectiveness of crisis response strategies on brand equity of the focal brand in co-branding
Turan, Ceyda Paydas
- In:
Journal of business research : JBR
149
(
2022
),
pp. 615-629
Persistent link: https://www.econbiz.de/10013325659
Saved in:
9
Climate change and the premises for a new society
Amdekar, Shachi
;
Singh, Ajit
- In:
The economic and labour relations review : ELRR
25
(
2014
)
4
,
pp. 563-573
Persistent link: https://www.econbiz.de/10010483121
Saved in:
10
Co-creation in coworking-spaces : boundary conditions of diversity
Goermar, Lars
;
Barwinski, Roman W.
;
Bouncken, Ricarda B.
; …
- In:
Knowledge management research & practice : KMRP ; an …
19
(
2021
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10012497641
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