Consumer interpretations of cobrands
Year of publication: |
2021
|
---|---|
Authors: | Jones, Scott A. ; Boush, David M. |
Published in: |
International journal of business. - Taichung, Taiwan : College of Management, Chaoyang University of Technology, ISSN 1083-4346, ZDB-ID 1315114-9. - Vol. 26.2021, 1, p. 42-60
|
Subject: | cobrand | brand alliances | Markenführung | Brand management | Marktforschung | Market research | Marketingkooperation | Marketing cooperation | Konsumentenverhalten | Consumer behaviour |
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