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A model of social interactivity through internet-based technologies : implications for marketing communications
Hongcharu, Boonchai - In: International journal of applied business and economic … 13 (2015) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10011376071
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Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai - In: Global business review 20 (2019) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
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A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications
Hongcharu, Boonchai; Somkiat Eiamkanchanalai - In: Journal of business & economics research 7 (2009) 12, pp. 31-40
Persistent link: https://www.econbiz.de/10003945658
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Factors that impact customer satisfaction : evidence from the Thailand mobile cellular network industry
Leelakulthanit, Orose; Hongcharu, Boonchai - In: International journal of management and marketing … 4 (2011) 2, pp. 67-76
Persistent link: https://www.econbiz.de/10009383052
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Marketing for life in the economic recession time
Leelakulthanit, Orose; Hongcharu, Boonchai - In: International business and economics research journal 10 (2011) 4, pp. 57-66
Persistent link: https://www.econbiz.de/10009312723
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Factors influencing smartphone repurchase
Leelakulthanit, Orose; Hongcharu, Boonchai - In: Journal of business & economics research 10 (2012) 11, pp. 623-628
Persistent link: https://www.econbiz.de/10009673264