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Does a global young consumer exist? : a comparative study of South Korea and Poland

Kacprzak, Agnieszka; Dziewanowska, Katarzyna - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 47-61

Korea and Poland, we show similarities and differences in their reaction to modern socio-cultural trends influencing …

Persistent link: https://www.econbiz.de/10012116439

Generation Y on the e-commerce market : comparison between Polish and South Korean young consumers behaviour

Korzeniowska, Aleksandra - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 33-48

This article investigates the problem of Polish and South Korean Millennials' consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversified cohort of consumers. They were raised in the culturally...

Persistent link: https://www.econbiz.de/10012116452

Collaborative consumption in consumer behavior of Polish young people

Zalega, Tomasz - In: Journal of economics & management 33 (2018) 3, pp. 136-163

Persistent link: https://www.econbiz.de/10011965752

Der polnische Jungkonsumentenmarkt : unter Berücksichtigung der Ergebnisse einer IRWik-Untersuchung aus den Jahren 1990 - 1999

Ullmann, Henriette - In: Osteuropa / Osteuropa-Wirtschaft 48 (2003) 2, pp. 149-160

Persistent link: https://www.econbiz.de/10001776010

Segmenting the Polish teenager market by sociocultural variables

Kacprzak-Choińska, Agnieszka - In: Journal of customer behaviour 10 (2011) 2, pp. 161-180

Persistent link: https://www.econbiz.de/10009349731

Quality of life of young consumers : evidence from Poland

Bretyn, Agnieszka - In: European research studies 24 (2021) 2B, pp. 1163-1173

Persistent link: https://www.econbiz.de/10012664287

Young consumer perception towards family firms : relationship building and gender

Bednarz, Joanna; Bartosik-Purgat, Małgorzata; … - In: Entrepreneurial business and economics review : EBER 10 (2022) 1, pp. 161-174

-cluster sample of 237 Generation Z consumers was conducted in the latter half of 2017 in Poland. The computer-assisted web …

Persistent link: https://www.econbiz.de/10012803415

Influence of materialism on compulsive buying behavior : general similarities and differences related to studies on young adult consumers in Poland and US

Tarka, Piotr - In: Journal of international consumer marketing 32 (2020) 3, pp. 243-267

Persistent link: https://www.econbiz.de/10012259378

Shopping orientations and its influence on online purchase intention : a study of young adults

Meppurath, Daly Paulose; Varghese, Roshna - In: International journal of electronic marketing and … 13 (2022) 1, pp. 105-135

Persistent link: https://www.econbiz.de/10012695462

Motivations of volunteering during crises : perspectives of Polish youths during the Ukrainian refugee crisis

Sengupta, Debashish; Verghese, Aniisu K.; Rys, Maciej - In: Administrative Sciences : open access journal 13 (2023) 2, pp. 1-20

people towards welcoming the Ukrainian refugees and, in general, the favourable attitude of the youth in Poland towards … Ukraine has resulted in an influx of over six million Ukrainian refugees in Poland. Given the phenomenal response of Polish … individualistic cultures of Poland, with a progressive lean towards individualism, is clear in shaping the motivations behind the …

Persistent link: https://www.econbiz.de/10014246098

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