Influence of materialism on compulsive buying behavior : general similarities and differences related to studies on young adult consumers in Poland and US
Year of publication: |
2020
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Authors: | Tarka, Piotr |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 32.2020, 3, p. 243-267
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Subject: | compulsive buying | compulsive vs. noncompulsive buyers | cross-cultural comparison | Materialism | Polish and US socio-economic-cultural settings | young adult consumers | Polen | Poland | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Kaufsucht | Compulsive buying |
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