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59
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58
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56
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54
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ECONIS (ZBW)
15,060
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1
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1
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Saved in:
2
Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
Saved in:
3
State of the Art der Forschung zum Interkulturellen Konsumentenverhalten : eine Analyse der Literatur von 2005 bis 2010
Hoffmann, Stefan
;
Fischer, Sophia
;
Schwarz, Uta
;
Mai, Robert
- In:
Journal für Betriebswirtschaft : management review …
63
(
2013
)
1
,
pp. 45-86
Persistent link: https://www.econbiz.de/10009731219
Saved in:
4
Key attributes and descriptors of Vietnam destination image : a content analysis of online English post-trip-reports
Luong, Ha V.
- In:
European review of service economics and management
(
2019
)
1/7
,
pp. 83-115
Persistent link: https://www.econbiz.de/10012064146
Saved in:
5
Traveller-generated contents for destination image formation : mainland China travellers to Taiwan as a case study
Li, Yan Ru
;
Lin, Yao Chin
;
Tsai, Ping Heng
;
Wang, Yung Yueh
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 518-533
Persistent link: https://www.econbiz.de/10011386746
Saved in:
6
Advancing the country image construct from a public relations perspective : from model to measurement
Buhmann, Alexander
;
Ingenhoff, Diana
- In:
Journal of communication management : an international …
19
(
2015
)
1
,
pp. 62-80
Persistent link: https://www.econbiz.de/10010531081
Saved in:
7
Using Chinese travel blogs to examine perceived destination image : the case of New Zealand
Sun, Minghui
;
Ryan, Chris
;
Pan, Steve
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
4
,
pp. 543-555
Persistent link: https://www.econbiz.de/10011296027
Saved in:
8
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
9
Online destination image : comparing national tourism organisation's and tourists' perspectives
Mak, Athena H. N.
- In:
Tourism management : research, policies, practice
60
(
2017
),
pp. 280-297
Persistent link: https://www.econbiz.de/10011684391
Saved in:
10
A multilayered macro approach to conceptualizing the winescape construct for wine tourism
Bruwer, Johan
;
Gross, Michael J.
- In:
Tourism analysis : an interdisciplinary tourism & …
22
(
2017
)
4
,
pp. 497-509
Persistent link: https://www.econbiz.de/10011779912
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