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The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam; Shehnaz Tehseen - In: SocioEconomic challenges : SEC 2 (2018) 3, pp. 83-94
Persistent link: https://www.econbiz.de/10012034774
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When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly); Kim, Hyejin; Kim, Yoojung - In: International journal of advertising : the review of … 42 (2023) 6, pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
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Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana; Brandão, Amélia Maria Pinto da Cunha; … - In: Journal of marketing for higher education 31 (2021) 2, pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
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Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
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The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee; Seduram, Linda; Tan Sin Kwang; … - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
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The impact of Facebook presence on brand image
Coelho, Joana; Nobre, Helena; Becker, Kip - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang; Le Thanh Tung - In: The journal of product & brand management 32 (2023) 4, pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
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The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola; Sicilla, María; Lopez, Manuela - In: The journal of product & brand management 24 (2015) 6, pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
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Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.; Peres, Renana; Xu, Linli - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 215-255
Persistent link: https://www.econbiz.de/10012098687