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ECONIS (ZBW)
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Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
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2
We survived this! : what managers could learn from SMEs who successfully navigated the Greek economic crisis
Kottika, Efthymia
;
Ozsomer, Aysegul
;
Rydén, Pernille
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 352-365
Persistent link: https://www.econbiz.de/10012285373
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3
Visual and verbal rhetoric in advertising : the case of "resonance"
Stathakopoulos, Vlasis
;
Theodorakis, Ioannis G.
; …
- In:
International journal of advertising : the quarterly …
27
(
2008
)
4
,
pp. 629-658
Persistent link: https://www.econbiz.de/10003774831
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4
Rhetorical maneuvers in a controversial tide : assessing the boundaries of advertising rhetoric
Theodorakis, Ioannis G.
;
Koritos, Christos
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10010503343
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5
Containing cause-related marketing skepticism : a comparison across donation frame types
Vlachos, Pavlos A.
;
Koritos, Christos D.
;
Krepapa, Areti
; …
- In:
Corporate reputation review : an international journal
19
(
2016
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10011552367
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6
Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness
Theodorakis, Ioannis G.
;
Painesis, Grigorios
- In:
Journal of business research : JBR
142
(
2022
),
pp. 524-539
Persistent link: https://www.econbiz.de/10013168413
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7
The impact of psychological distance and construal level on consumers' responses to taboos in advertising
Theodorakis, Ioannis G.
;
Painesis, Grigorios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10011876105
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8
An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping
Gounaris, Spiros
;
Dimitriadis, Sergios
;
Stathakopoulos, …
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10003990884
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9
Functional vs relational benefits : what matters most in affinity marketing?
Koritos, Christos
;
Koronios, Konstantinos
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 265-275
Persistent link: https://www.econbiz.de/10010411944
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