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Marketing in a digital world
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Marketing management
7,243
Marketingmanagement
7,236
Digitalisierung
5,848
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5,392
Marketing
3,832
Consumer behaviour
2,341
Konsumentenverhalten
2,341
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1,668
Relationship marketing
1,298
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1,296
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1,219
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1,102
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1,101
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1,083
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1,078
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1,059
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1,056
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1,022
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1,021
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995
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994
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953
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951
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898
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896
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888
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888
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835
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830
marketing
826
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744
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744
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667
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667
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615
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610
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609
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551
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Vrontis, Demetris
42
Kumar, V.
37
Parida, Vinit
37
Kraus, Sascha
32
O'Cass, Aron
26
Melewar, T. C.
24
Homburg, Christian
22
Pitt, Leyland F.
21
Thrassou, Alkis
21
Calantone, Roger J.
20
Gilmore, Audrey
20
Morgan, Neil A.
20
Brettel, Malte
19
Hunt, Shelby D.
19
Leeflang, Peter
19
Lim, Weng Marc
19
Balmer, John M. T.
18
Di Benedetto, C. Anthony
18
Sjödin, Rönnberg David
18
Verhoef, Peter C.
18
Crittenden, Victoria Lynn
17
Dwivedi, Yogesh Kumar
17
Herrmann, Andreas
17
Kitchen, Philip J.
17
Palmatier, Robert W.
17
Paul, Justin
17
Sheth, Jagdish N.
17
Bauer, Hans H.
16
Gierl, Heribert
16
Hanssens, Dominique M.
16
Hess, Thomas
16
Ko, Eunju
16
Lindgreen, Adam
16
Yan, Ruiliang
16
Haenlein, Michael
15
Hruschka, Harald
15
Morgan, Robert
15
Schultz, Don E.
15
Varadarajan, Rajan
15
Engelen, Andreas
14
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Springer Vieweg
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Asian Development Bank
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Nihon-Bōeki-Shinkōkai / Overseas Research Department
2
Air Transport Research Society
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
BKK Dachverband
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Deutsches Institut für Entwicklungspolitik
1
Deutschland / Bundesministerium für Verkehr und Digitale Infrastruktur / Wissenschaftlicher Beirat
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Europäische Kommission
1
Europäische Union / Rat
1
Europäischer Wirtschafts- und Sozialausschuss
1
FAO
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
Institut der Wirtschaftsprüfer in Deutschland / IDW Arbeitsgruppe "Prüfung von KI"
1
International Conference on Business and Economy <2011, Konstanza>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Trade Centre
1
Internationale Fernmelde-Union
1
MWV Medizinisch Wissenschaftliche Verlagsges. mbH & Co. KG
1
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
1
OECD / Development Centre
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
UNCTAD
1
UNICEF
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
Vereinte Nationen / Department of Economic and Social Affairs
1
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
1
Weltbankgruppe / Middle East and North Africa Region
1
World Trade Organization
1
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Journal of business research : JBR
597
Industrial marketing management : the international journal for industrial and high-tech firms
351
Technological forecasting & social change : an international journal
257
Journal of strategic marketing
214
European journal of marketing : EJM
188
Journal of marketing management : MM
181
Journal of the Academy of Marketing Science
152
The journal of business & industrial marketing
148
Journal of marketing
144
Management science : journal of the Institute for Operations Research and the Management Sciences
131
Finance research letters
121
Journal of retailing and consumer services
113
Marketing intelligence & planning
111
Journal of marketing communications
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
HMD : Praxis der Wirtschaftsinformatik
101
Business horizons
95
Journal of open innovation : technology, market, and complexity
88
Journal of marketing education : JME
87
European research studies
84
Marketing theory
80
Journal of digital banking
79
Cogent business & management
78
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
75
The marketing review
74
International journal of production research
73
International journal of production economics
70
Marketing : ZFP ; journal of research and management
70
Journal of advertising research
69
Journal of business ethics : JOBE
69
Journal of macromarketing : examining the interactions among markets, marketing, and society
69
Journal of marketing research : JMR
67
International journal of technology marketing : IJTMkt
66
Jahrbuch der Absatz- und Verbrauchsforschung
66
Technovation : the international journal of technological innovation, entrepreneurship and technology management
66
WPg : Kompetenz schafft Vertrauen
66
Asia Pacific journal of marketing and logistics
65
The journal of brand management : an international journal
65
Journal of historical research in marketing
64
Journal of business economics : JBE
63
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ECONIS (ZBW)
16,653
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1
Aggressive implementation of
digitization
in the modern business
Gijić, Nebojša
;
Dimitrijević, Oliver
;
Jović, Adriana
- In:
Ekonomika : međunarodni časopis za ekonomsku teoriju …
60
(
2014
)
4
,
pp. 227-239
Persistent link: https://www.econbiz.de/10010493144
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
3
The digital transformation of the
marketing
department : how
marketing
executives can increase the expertise of their teams on a step-by-step basis
Dmoch, Thomas
- In:
Transfer : Zeitschrift für Kommunikation und …
65
(
2019
)
2
,
pp. 38-43
Persistent link: https://www.econbiz.de/10012035345
Saved in:
4
Marketing
digital offerings is different : strategies for teaching about digital offerings in the
marketing
classroom
Roberts, Scott D.
;
Micken, Kathleen S.
- In:
Journal of education for business
90
(
2015
)
2
,
pp. 96-102
Persistent link: https://www.econbiz.de/10011302217
Saved in:
5
Contactless
marketing
management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
6
Leading digital transformation through an Agile
Marketing
Capability : the case of Spotahome
Moi, Ludovica
;
Cabiddu, Francesca
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1145-1177
Persistent link: https://www.econbiz.de/10012656540
Saved in:
7
Market mash ups : the process of combinatorial market innovation
Geiger, Susi
;
Kjellberg, Hans
- In:
Journal of business research : JBR
124
(
2021
),
pp. 445-457
Persistent link: https://www.econbiz.de/10012493944
Saved in:
8
Marketing
in a data-driven digital world : implications for the role and scope of
marketing
Shah, Denish
;
Murthi, B. P. S.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 772-779
Persistent link: https://www.econbiz.de/10012494173
Saved in:
9
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
10
The future of digital technologies in
marketing
: a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
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