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Reconfiguring the "hits" : the new portrait of television program success in an era of big data
Kosterich, Allie - In: JMM : the international journal on media management 18 (2016) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10011529118
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Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.; Hennessy, Michael; Bleakley, Amy - In: Journal of advertising research 59 (2019) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
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Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo; Krider, Robert E.; Ho, Jason - In: Journal of advertising research 55 (2015) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
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How to engage with younger users on Instagram : a comparative analysis of HBO and Netflix in the Spanish and US markets
Martín-Quevedo, Juan; Fernández-Gómez, Erika; … - In: International journal on media management : JMM 21 (2019) 2, pp. 67-87
Persistent link: https://www.econbiz.de/10012201722
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The limits of propaganda : evidence from Chavez’s Venezuela
Knight, Brian G.; Tribín Uribe, Ana María - In: Journal of the European Economic Association : JEEA 17 (2019) 2, pp. 567-605
Persistent link: https://www.econbiz.de/10012161492
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Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard; Phau, Ian - In: Journal of advertising research 57 (2017) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
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Was Kinder sehen : eine Analyse der Fernsehnutzung Drei- bis 13-jähriger 2008
Feierabend, Sabine; Klingler, Walter - In: Media-Perspektiven (2009) 3, pp. 113-128
Persistent link: https://www.econbiz.de/10003824992
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It's not whether you win or lose : it's how the game is played
Bee, Colleen C.; Madrigal, Robert - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
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An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller; Gray, David Michael - In: Journal of advertising research 53 (2013) 2, pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
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The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.; Krugman, Dean; Tinkham, Spencer F. - In: Journal of advertising research 52 (2012) 4, pp. 421-432
Persistent link: https://www.econbiz.de/10009710182