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Money talks, but will consumer...
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For one or many? : tie strength and the impact of broadcasted vs. narrowcasted advice
Sciandra, Michael R.
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 494-510
Persistent link: https://www.econbiz.de/10012203330
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Planning and implementing a graduate online team-taught marketing course
Rajamma, Rajasree K.
;
Sciandra, Michael R.
- In:
Journal of marketing education : JME
42
(
2020
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10012265713
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3
The wisdom of some : do we always need high consensus to shape consumer behavior?
Sciandra, Michael R.
;
Lamberton, Cait
;
Walker Reczek, …
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 15-35
Persistent link: https://www.econbiz.de/10011690542
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4
Smart phones, bad calls? : the influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
Sciandra, Michael R.
;
Inman, J. Jeffrey
;
Stephen, Andrew T.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 574-594
Persistent link: https://www.econbiz.de/10012107242
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5
Understanding social media : the effect of belief type and product type on consumers' social media use
Micu, Camelia C.
;
Sciandra, Michael R.
;
Micu, Anca
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10012181608
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