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Effect of religiosity on ecologically conscious consumption behaviour
Islam, Tajamul; Chandrasekaran, Uma - In: Journal of Islamic marketing : JIMA 7 (2016) 4, pp. 495-507
Persistent link: https://www.econbiz.de/10011640440
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Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms
Chanda, Ruby; Islam, Tajamul - In: Cogent business & management 11 (2024) 1, pp. 1-17
In 2022, statistical data indicated that approximately 41% of individuals aged 55 and above in India intended to increase their video streaming and TV consumption. Against this milieu, this research article explores baby boomers’ orientation toward Over-The-Top (OTT) platforms, investigating...
Persistent link: https://www.econbiz.de/10014524933
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Online channel adoption intent of customers for financial products
Maheswari, V. Uma; Chandrasekaran, Uma - In: The IUP journal of management research : IJMR 38 (2019) 4, pp. 7-35
Persistent link: https://www.econbiz.de/10012178318