Religiosity and consumer decision making styles of young Indian Muslim consumers
Year of publication: |
2020
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Authors: | Islam, Tajamul ; Chandrasekaran, Uma |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 30.2020, 2, p. 147-169
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Subject: | Consumer decision making styles | Consumer Style Inventory | Indian consumers | Muslim consumers | religiosity | Indien | India | Konsumentenverhalten | Consumer behaviour | Religion | Entscheidung | Decision |
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