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ECONIS (ZBW)
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1
When does international marketing standardization matter to firm performance?
Schilke, Oliver
;
Reimann, Martin
;
Thomas, Jacquelyn S.
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003936340
Saved in:
2
What drives key informant accuracy?
Homburg, Christian
;
Klarmann, Martin
;
Reimann, Martin
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009580796
Saved in:
3
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
4
Customer relationship management and firm performance : the mediating role of business strategy
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10003986395
Saved in:
5
Toward an understanding of industry commoditization : its nature and role in evolving marketing competition
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 188-197
Persistent link: https://www.econbiz.de/10003987366
Saved in:
6
Functional magnetic resonance imaging in consumer research : a review and application
Reimann, Martin
;
Schilke, Oliver
;
Weber, Bernd
; …
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 608-637
Persistent link: https://www.econbiz.de/10009130502
Saved in:
7
Neuroökonomie : Grundverständnis, Methoden und betriebswirtschaftliche Anwendungsfelder
Schilke, Oliver
;
Reimann, Martin
- In:
Journal für Betriebswirtschaft : management review …
57
(
2007
)
3/4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10003598230
Saved in:
8
Triangulation von Umfragedaten in der Marketing- und Managementforschung : Inhaltsanalyse und Anwendungshinweise
Homburg, Christian
;
Schilke, Oliver
;
Reimann, Martin
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 173-193
Persistent link: https://www.econbiz.de/10003821627
Saved in:
9
A micro-institutional inquiry into resistance to environmental pressures
Schilke, Oliver
- In:
Academy of Management journal : AMJ
61
(
2018
)
4
,
pp. 1431-1466
Persistent link: https://www.econbiz.de/10011926350
Saved in:
10
Organisationale Einflussfaktoren des Allianzerfolgs : eine empirische Analyse auf Basis des "resource-based view"
Schilke, Oliver
- In:
Journal of business economics : JBE
79
(
2009
)
4
,
pp. 527-550
Persistent link: https://www.econbiz.de/10003841631
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