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Interactive technologies and retailing strategy : a review, conceptual framework and future research directions
Varadarajan, Rajan; Srinivasan, Raji; Vadakkepatt, … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 96-110
Persistent link: https://www.econbiz.de/10003987328
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First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: MSI reports : working paper series (2005) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10002830700
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How task-facilitative interactive tools foster buyers' trust in online retailers : a process view of trust development in the electronic marketplace
Gupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of retailing 85 (2009) 2, pp. 159-176
Persistent link: https://www.econbiz.de/10003870598
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Marketing strategy in an Internet-enabled environment : a retrospective on the first ten years of JIM and prospective on the next ten years
Varadarajan, Rajan; Yadav, Manjit S. - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 11-22
Persistent link: https://www.econbiz.de/10003833046
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First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
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Marketing in computer-mediated environments : research synthesis and new directions
Yadav, Manjit S.; Pavlou, Paul A. - In: Journal of marketing 78 (2014) 1, pp. 20-40
Persistent link: https://www.econbiz.de/10010250090
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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AMS review : progress toward a world-class journal dedicated to theory development : editorial
Yadav, Manjit S. - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 1-4
Persistent link: https://www.econbiz.de/10012113557
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Disciplinary memory and theory development
Yadav, Manjit S. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 1-3
Persistent link: https://www.econbiz.de/10011741495
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Making emerging phenomena a research priority
Yadav, Manjit S. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 361-365
Persistent link: https://www.econbiz.de/10011879687