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Social software characteristics and the impacts on students' knowledge sharing behaviour
Yossawadee Kaeomanee; Dominic, P. D. D.; Rias, Riaza Mohd - In: International journal of business innovation and research 9 (2015) 2, pp. 163-187
Persistent link: https://www.econbiz.de/10011507052
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Adoption of online social networks to communicate with financial institutions
Arteaga Sánchez, R.; Martínez López, F. J.; García … - In: Journal of promotion management : JPM 23 (2017) 2, pp. 228-257
Persistent link: https://www.econbiz.de/10011729535
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Digital organizational storytelling on Youtube : constructing plausibility through network protocols of amateurism, affinity, and authenticity
Bell, Emma; Leonard, Pauline - In: Journal of management inquiry 27 (2018) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10011912502
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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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Effects of global communication on national competitiveness : evidence from Twitter communication network
Seo, Il-Jung; Cho, Jae-Hee - In: Journal of international trade & commerce 12 (2016) 5, pp. 107-121
Persistent link: https://www.econbiz.de/10011796758
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The role of social media in enhancing the modern market relations
Ignatov, Augustin - In: CES working papers 11 (2019) 1, pp. 35-54
The Social media environment represents one of the most prospective domains of developing marketing campaigns. This fact is a result of the fundamental characteristics of social media networks which could be summarised by the following: low cost of developing an advertising campaign and a wide...
Persistent link: https://www.econbiz.de/10012002319
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Theoretical analysis of effective communication with customets in social networks
Achmedov, R. S. - In: Economics : the strategy and practice : ESP (2015) 3, pp. 127-134
Persistent link: https://www.econbiz.de/10011417299
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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Estimating social influences from social networking sites : articulated frienships versus communication interactions
Guo, Hong; Pathak, Praveen; Cheng, Kenneth - In: Decision sciences : DS 46 (2015) 1, pp. 135-163
Persistent link: https://www.econbiz.de/10011475779
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Dynamics of strategic information transmission in social networks
Förster, Manuel - In: Theoretical economics : TE ; an open access journal in … 14 (2019) 1, pp. 253-295
) equilibrium. Fully informative myopic and farsighted equilibria essentially take a particular simple form: all communication is … and analyze equilibrium welfare. Furthermore, we extend our model to public communication and investigate the implications …
Persistent link: https://www.econbiz.de/10012020319