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Spotlight Personnel : How Hiri...
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Consumer behaviour
23
Konsumentenverhalten
23
Brand image
8
Markenimage
8
Theorie
7
Theory
7
Beziehungsmarketing
6
Brand management
6
Discrete choice
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Article in journal
Aufsatz in Zeitschrift
70
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Heerde, Harald J. van
41
Eckert, Christine
15
Dekimpe, Marnik G.
11
Hattula, Stefan
10
Wetzel, Hauke
8
Hammerschmidt, Maik
7
Louviere, Jordan J.
7
Bateman, Hazel
6
Thorp, Susan
5
Bornemann, Torsten
4
Geweke, John
4
Moorman, Christine
4
Moreau, C. Page
4
Palmatier, Robert W.
4
Bijmolt, Tammo H. A.
3
Datta, Hannes
3
Iskhakov, Fedor
3
Neslin, Scott A.
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Pauwels, Koen
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Rooderkerk, Robert P.
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Satchell, Stephen
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Steenkamp, Jan-Benedict E. M.
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Albrecht, Carmen-Maria
2
Ataman, M. Berk
2
Bauer, Hans H.
2
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2
Cleeren, Kathleen
2
Dinner, Isaac M.
2
Gijsbrechts, Els
2
Gijsenberg, Maarten J.
2
Leeflang, Peter
2
Mela, Carl F.
2
Papies, Dominik
2
Peers, Yuri
2
Schlereth, Christian
2
Skiera, Bernd
2
Agnew, Julie
1
Agnew, Julie R.
1
Ailawadi, Kusum L.
1
Alba, Joseph W.
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Journal of marketing research : JMR
10
Journal of marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
Journal of marketing research
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Journal of retailing
2
Journal of service management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of financial literacy and wellbeing : FLW
1
Journal of management
1
Journal of pension economics and finance
1
Journal of service research
1
Journal of service research : JSR
1
MIT sloan management review
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Review of finance : journal of the European Finance Association
1
Schmalenbach business review : sbr
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The economic record : er
1
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ECONIS (ZBW)
70
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70
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1
Spotlight personnel : how hiring and turnover drive service performance versus demand
Eckert, Christine
;
Heerde, Harald J. van
;
Wetzel, Hauke
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 797-820
Persistent link: https://www.econbiz.de/10013389222
Saved in:
2
Building and leveraging sports brands : evidence from 50 years of German professional soccer
Wetzel, Hauke
;
Hattula, Stefan
;
Hammerschmidt, Maik
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 591-611
Persistent link: https://www.econbiz.de/10011911263
Saved in:
3
The link between brand equity and on-field performance in professional sports : an exploratory study
Hattula, Stefan
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 154-166
Persistent link: https://www.econbiz.de/10011933915
Saved in:
4
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
Saved in:
5
Looking ahead : ANZMAC's pivotal role for marketing scholars downunder
Heerde, Harald J. van
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 196-198
Persistent link: https://www.econbiz.de/10014321864
Saved in:
6
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
7
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
8
The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Lehmann, Donald R.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 720-740
Persistent link: https://www.econbiz.de/10011772319
Saved in:
9
CEO succession and firms' internationalization processes : insights from German companies
Elosge, Corinna Constanze
;
Oesterle, Michael-Joerg
; …
- In:
International business review : the official journal of …
27
(
2018
)
2
,
pp. 367-379
Persistent link: https://www.econbiz.de/10011814988
Saved in:
10
"Die dunkle Seite des Sponsoring" : unliebsame Effekte von Rivalität auf die Sponsorenmarke
Bauer, Hans H.
;
Hattula, Stefan
;
Grimm, Alexander
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009490044
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