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A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data
Fong, Duncan K. H.; DeSarbo, Wayne; Park, Joonwook; … - In: Journal of the American Statistical Association : JASA 105 (2010) 490, pp. 482-492
Persistent link: https://www.econbiz.de/10008736171
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A new constrained stochastic multidimensional scaling vector model : an application to the perceived importance of leadership attributes
Scott, Crystal J.; DeSarbo, Wayne - In: Journal of modelling in management 6 (2011) 1, pp. 7-32
Persistent link: https://www.econbiz.de/10008989575
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A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne; Grewal, Rajdeep; Scott, Crystal J. - In: Journal of marketing research : JMR 45 (2008) 3, pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
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Corporate marketing leaders : the key attributes
Scott, Crystal J. - In: Journal of business strategy 34 (2013) 1, pp. 41-46
Persistent link: https://www.econbiz.de/10009718465
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The impact of customer satisfaction on chief marketing officer's compensation
Lee, Heiwai; Scott, Crystal J. - In: The journal of applied business research 29 (2013) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10009713833
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Marketing or sales : the executive decision
Lee, Hei Wei; Scott, Crystal J. - In: Journal of business strategy 36 (2015) 5, pp. 43-49
Persistent link: https://www.econbiz.de/10011504114
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Reaching the non-traditional stopout population : a segmentation approach
Schatzel, Kim; Callahan, Thomas; Scott, Crystal J.; … - In: Journal of marketing for higher education 21 (2011) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10009295475
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Restricted principal components analysis for marketing research
DeSarbo, Wayne; Hausman, Robert E.; Kukitz, Jeffrey M. - In: Journal of modelling in management 2 (2007) 3, pp. 305-328
Persistent link: https://www.econbiz.de/10003773901
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Dynamic strategic groups : deriving spatial evolutionary paths
DeSarbo, Wayne; Grewal, Rajdeep; Wang, Rui - In: Strategic management journal 30 (2009) 13, pp. 1420-1439
Persistent link: https://www.econbiz.de/10003905660
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An alternative efficient representation of demand-based competitive asymmetry
DeSarbo, Wayne; Grewal, Rajdeep - In: Strategic management journal 28 (2007) 7, pp. 755-766
Persistent link: https://www.econbiz.de/10003487810