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~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
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Marketing in the new global order : challenges and opportunities
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Fashion
accessory
brand
development via upcycling of throwaway clothes : the case of Chapputz
Ozturkcan, Selcen
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 563-574)
.
2022
Persistent link: https://www.econbiz.de/10013463845
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22
Launching a
youth
apparel
brand
: Jonathan West New York
Taran, Zina
;
Rosetti, Joe
;
Dombroski, Ed
- In:
Brand research : [an outcome of the second …
,
(pp. 115-123)
.
2009
Persistent link: https://www.econbiz.de/10009623339
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23
Konsumpolitik in der DDR : Jugendmode in den sechziger Jahren
Heldmann, Philipp
- In:
Konsumpolitik : die Regulierung des privaten Verbrauchs …
,
(pp. 135-158)
.
1999
Persistent link: https://www.econbiz.de/10001421419
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24
Youth
and entrepreneurship in culture,
fashion
and tourism : business development possibilities in times of crisis
Gil-Lafuente, Jaime
;
Pérez-Bustamante, Diana
; …
- In:
Entrepreneurship, innovation and economic crisis : …
,
(pp. 97-105)
.
2014
Persistent link: https://www.econbiz.de/10010212192
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25
Japanese
youth
subcultures as an alternative
fashion
system and a new business model
Kawamura, Yuniya
- In:
Japanese management in evolution : new directions, …
,
(pp. 178-192)
.
2018
Persistent link: https://www.econbiz.de/10011700320
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26
Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal
;
Rajagopal, Amritanshu
-
2007
Persistent link: https://www.econbiz.de/10003669055
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27
Auswege aus der Preisfalle
Greipl, Erich
;
Wittig, Katja
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 327-346)
.
2007
Persistent link: https://www.econbiz.de/10003531986
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28
Der Discountisierungstrend in Wirtschaft und Gesellschaft
Fritz, Wolfgang
;
Lang, Franz Peter
- In:
Gesellschaft im Wandel : aktuelle ökonomische …
,
(pp. 37-70)
.
2008
Persistent link: https://www.econbiz.de/10003802236
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29
Effectiveness of price discount levels and formats in service industries
Hu, Hsin-hui
;
Parsa, H. G.
;
Khan, Maryam
- In:
Global cases on hospitality industry
,
(pp. 17-36)
.
2008
Persistent link: https://www.econbiz.de/10003761882
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30
Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg
;
Mahajan, Vijay
;
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 195-208)
.
1999
Persistent link: https://www.econbiz.de/10001425129
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