Narrow search
Showing 1 - 10 of 6,100
Cover Image
Nutzenorientierte Marktsegmentierung : ein integrativer Ansatz zum Zielgruppenmarketing im Verkehrsdienstleistungsbereich
Perrey, Jesko - 1998
Persistent link: https://www.econbiz.de/10000665347
Cover Image
Kundeneinbindung in den Produktinnovationsprozeß : Bestandsaufnahme, Determinanten und Erfolgsauswirkungen
Gruner, Kjell E. - 1997
Persistent link: https://www.econbiz.de/10000639954
Cover Image
Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.; Mariadoss, Babu John - In: Future-focused strategic marketing, (pp. 3-41). 2019
Persistent link: https://www.econbiz.de/10012165318
Cover Image
Innovate by anticipating customer needs
Seidenberg, Ivan - In: Sparking innovation, (pp. 12-16). 2008
Persistent link: https://www.econbiz.de/10003758896
Cover Image
User experience-driven wireless services development
Park, Jee Y.; Mandyam, Giridhar D. - In: Product research : the art and science behind …, (pp. 41-65). 2009
Persistent link: https://www.econbiz.de/10003977214
Cover Image
Challenges in integrating voice of the customer in advanced vehicle development process : a practitioner's perspective
Rajagopalan, Srinivasan - In: Product research : the art and science behind …, (pp. 199-209). 2009
Persistent link: https://www.econbiz.de/10003977227
Cover Image
Collaborative innovation : web-based tools for customer involvement in new product development
Verona, Gianmario; Prandelli, Emanuela - 2008
Persistent link: https://www.econbiz.de/10003667730
Cover Image
The customer - an untapped source of innovation. Developing a customer integration network in HP
Gurgul, Grzegorz (contributor) - In: Knowledge networks for business growth, (pp. 59-76). 2007
Persistent link: https://www.econbiz.de/10003394796
Cover Image
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.; Sinha, Rajiv K. - 2010
Persistent link: https://www.econbiz.de/10003924383