The customer - an untapped source of innovation. Developing a customer integration network in HP
Year of publication: |
2007
|
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Other Persons: | Gurgul, Grzegorz (contributor) |
Published in: |
Knowledge networks for business growth. - Berlin : Springer, ISBN 3-540-33072-0. - 2007, p. 59-76
|
Subject: | Innovation | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Unternehmensnetzwerk | Business network | Produktentwicklung | New product development |
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