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Internetbasierte Kooperation bei der Produktentwicklung
Wobser, Gunther - 2000
Persistent link: https://www.econbiz.de/10001552719
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Kundennutzen und Kundentreue : eine Untersuchung zum Treue-Nutzen aus Konsumentensicht
Klingenberg, Beate - 2000
Persistent link: https://www.econbiz.de/10013427493
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Die Wirkung kundenorientierter Produkt-Vorankündigungen : eine empirische Untersuchung am Beispiel der Automobilindustrie
Merkel, Oliver - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003426340
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Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.; Mariadoss, Babu John - In: Future-focused strategic marketing, (pp. 3-41). 2019
Persistent link: https://www.econbiz.de/10012165318
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Understanding antecedents, mechanisms, and outcomes of dynamic capabilities within new product development
Vos, Anne - 2019
Persistent link: https://www.econbiz.de/10012138974
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Technik zur Schätzung von Diffusionsparametern radikaler Produktinnovationen
Welz, Kirill - 2014
Persistent link: https://www.econbiz.de/10011391061
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Product innovation, consumer heterogeneity, and market growth : a theoretical discussion and empirical analysis
Frenzel Baudisch, Alexander - 2006
Persistent link: https://www.econbiz.de/10011489026
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The role of electronic word of mouth marketing in new product launch
Thomsen, Jennifer - 2012
Persistent link: https://www.econbiz.de/10009664309
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Efficient resource planning for product development and production ramp-up in competitive market environments
Giedziella, Felix Thomas - 2019
Persistent link: https://www.econbiz.de/10012403899
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Consumer reviews and social media marketing
Baum, Daniela - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010488091