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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Lieber "Rad sein" als unter die "Räder kommen" : Deutschland hat ein "Marketingproblem"!
Troll, Kurt F.
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
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(pp. 1163-1181)
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2013
Persistent link: https://www.econbiz.de/10009780086
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