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The Oxford handbook of pricing management
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Human factors and ergonomics in consumer product design : methods and techniques
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Product experience
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Handbook of pricing research in marketing
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
18
Human factors and ergonomics in consumer product design : uses and applications
17
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
Design for behaviour change : theories and practices of designing for change
15
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
15
Pricing decisions in the euro area : how firms set prices and why
15
The ROI of pricing : measuring the impact and making the business case
14
Methods and tools for effective knowledge life-cycle-management
11
Corporate Identity und Corporate Design : neues Kompendium
10
Product research : the art and science behind successful product launches
10
Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
9
Pricing-Forschung in Deutschland
9
Pricing tactics, strategies, and outcomes ; Vol. 2
8
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
7
Design management : exploring fieldwork and applications
7
Harvard business review on pricing
7
Ihr Weg zur Pricing Excellence
7
Marketing-mix strategies - distribution strategy and pricing strategy
7
Pricing tactics, strategies, and outcomes ; Vol. 1
7
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
6
EcoDesign : von der Theorie in die Praxis
6
Industrial knowledge management : a micro-level approach
6
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
6
Multisensory packaging : designing new product experiences
6
Network economics for Next Generation Networks : 6th International Workshop on Internet Charging and QoS Technologies, ICQT 2009, Aachen, Germany, May 11-15, 2009 ; proceedings
6
Personality, design and marketing : matching design to customer personal preferences
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Pricing behaviour and non-price characteristics in the airline industry
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Pricing perspectives : marketing and management implications of new theories and applications
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Product innovation and eco-efficiency : twenty-three industry efforts to reach the Factor 4
6
Sensory marketing : research on the sensuality of products
6
Sraffa, trente ans après
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The Routledge handbook of sustainable product design
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The silver market phenomenon : marketing and innovation in the aging society
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Product differentiation and congested goods
LeRuth, Luc
- In:
Theoretical issues in development economics
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(pp. 114-125)
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1993
Persistent link: https://www.econbiz.de/10001285876
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Product differentiation, kinked demand and collusion
D'Agata, Antonio
- In:
Economic theory and its history : essays in honour of …
,
(pp. 287-295)
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2016
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An empirical survey of price fixing conspiracies
Hay, George Andrews
- In:
Economic analysis and antitrust law
,
(pp. 135-148)
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1979
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Multiperiod price optimization in oligopolies considering reference price effects
Löffler, Michael
- In:
Selected papers of the Symposium on Operations Research …
,
(pp. 353-358)
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1997
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Price: meanings and significance
Zolfagharian, Mohammadali
;
Weisstein, Fei L.
;
Firat, A. Fuat
- In:
Qualitative consumer research
,
(pp. 161-174)
.
2017
Persistent link: https://www.econbiz.de/10011763382
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Pricing research
Lyon, David W.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 551-582)
.
2000
Persistent link: https://www.econbiz.de/10001611263
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7
Zur (Hoch-)Preispolitik des Lebensmitteleinzelhandels bei ökologischen Lebensmitteln
Spiller, Achim
- In:
Nachhaltiger Konsum : auf dem Weg zur …
,
(pp. 295-307)
.
2002
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Price uncertainty and vertical integration: an examination of petrochemical firms
Fan, Joseph P. H.
- In:
Mergers and corporate governance
,
(pp. 40-71)
.
2004
Persistent link: https://www.econbiz.de/10002364652
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Preisbeurteilung im Verkehrsdienstleistungsbereich
Schneider, Helmut
- In:
Verkehrsdienstleistungsmarketing : marktorientierte …
,
(pp. 119-165)
.
2000
Persistent link: https://www.econbiz.de/10001462981
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Der Grundpreis in der Behavioral-Pricing-Forschung
Himbert, Lena
;
Roth, Stefan
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 93-118)
.
2015
Persistent link: https://www.econbiz.de/10010469030
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